By measuring the effect of VMD you can categorise products by their level of attractiveness and create a placement strategy to maximise sales performance.
Also prove your skills as an ambassador of VMD and further your career!
In summary, this program gives managers the tools to verify the effectiveness of their VMD marketing strategy, allowing them to make informed decisions maximise store performance. This program explains:
The History and Current State of VMD
The Current Requirement for Effective VMD
How to Verify the Effect of VMD using bespoke KPIs
Special Content: VMD Check Sheet
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